Diego Chacón

SENIOR ART DIRECTOR & VISUAL STRATEGIST

With 25+ years of experience, I help global brands elevate their digital presence through strategic identity, motion design, and AI-enhanced workflows. I bridge high-level creative vision with technical execution, delivering impactful visuals, photography, and video systems built for long-term growth.

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CRAFTING HIGH-IMPACT BRAND IDENTITIES AND DIGITAL ECOSYSTEMS THROUGH STRATEGIC DESIGN, VISUAL STORYTELLING, AND GENERATIVE AI.

I am a Senior Creative Director with 25+ years of experience dedicated to bridging the gap between visual art direction and strategic marketing.

Throughout my career, I have led 360° brand transformations and digital ecosystems for demanding sectors including healthcare, hospitality, and real estate, alongside pioneering digital branding projects for global leaders like Banco Santander. My background extends beyond the private sector, having successfully managed creative direction for high-profile institutional events for National Heritage and public campaigns.

 

My multidisciplinary expertise combines solid art direction and photography with video production, social media strategy, and project management. By integrating cutting-edge AI workflows with mastery of the Adobe Creative Cloud suite, I build resilient brand identities and lead diverse teams to deliver high-impact results with complete autonomy.